Fundraising Workshop: Think Like An Investor

Hey friends!

This is Ben Putano, Allison's publisher. We're so excited for the launch of Fundraising for the Rest of Us on April 14. And in two weeks, we have another special event for you:

Think Like an Investor: The Psychology of Startup Fundraising

March 18 at 12pm ET — free and virtual

Allison is going live to walk through the Story/Risk Framework from one of the book's best chapters (Chapter 11: Think Like an Investor). If you've ever wondered what's really going on in an investor's head when you're pitching, this is the session.

Here's what you'll walk away with:

• The difference between pitching a customer and pitching an investor

• How investors evaluate risk, narrative, and opportunity at the early stage

• What each section of a pitch is really trying to accomplish (and what kills it)

• The mindset shift from "here's my solution" to "here's your opportunity"

Plus you'll be able to ask Allison anything live. Come with questions!

RSVP here → https://luma.com/jzwkmxbs

We'd love to see you there 🙌

Cheers,

Ben

Damn Gravity