It's here! Fundraising for The Rest of Us is LIVE.

Today is the day…

Fundraising for The Rest of Us is officially available everywhere books are sold!

I wrote this book because the fundraising playbook wasn't built for The Rest of Us. Not for first-time founders. Not for people outside the traditional VC network. Not for anyone building something that doesn't fit the Silicon Valley mold.

I've spent years studying how startup funding really works, and more importantly, how it fails the people it should serve. I’ve also raised over $11M across two companies, so I know what it feels like from the inside. I co-authored California's Fair Investment Practices by Venture Capital Companies Act. I built Scroobious to help founders get funded on their own terms. And I’ve talked to hundreds of founders who've been through it: the wins, the rejections, the moments they almost gave up.

This book is everything I've learned, packaged into a radically practical guide for The Rest of Us.

→Buy the book

What's inside

• The Core 10 Framework: A step-by-step approach to preparing for and navigating the fundraising process

• Stories from 20+ founders who raised capital outside the traditional playbook

• Practical tools for pitching, running investor meetings, handling feedback, and keeping momentum after the pitch

• An honest look at the biases baked into the system and how to work around them

Where to get it

📕 Print + Ebook bundle

📱 Amazon

📖 Bookshop.org (support a local bookstore)

Also available on Barnes & Noble, Apple Books, Spotify and everywhere books are sold.

One ask: Leave an Amazon Review

If this book resonates with you, please leave an Amazon review. It doesn't have to be long. Even a sentence or two helps. Early reviews are how Amazon decides whether to recommend the book to more people. Your review directly helps another founder find this resource.

→ Leave a review

Thank you for being part of this community. This book exists because of you.

Allison