It’s happening! Fundraising for the Rest of Us (Pre-Orders Open)

Hi friend,

If you’ve been reading my newsletter for a while, you already know I’ve been working on a book.

Pre-orders are officially open! 

Fundraising for the Rest of Us releases on April 14, and you can pre-order here: allisonbyers.com.

What I’m trying to do with this book is simple: turn the invisible rules of fundraising into a shared playbook so founders stop blaming themselves for a system that’s opaque by design.

It’s practical, honest, and built for founders who are raising in the real world (not the VC social media highlight real version).

Here’s what you’ll actually get from it:

• How investors decide (and how to meet them there without performing).

• A step-by-step way to build your deck using my Core 10 Pitch Framework.

• How to choose the right capital sources for your business.

• How to navigate bias + pattern-matching without shrinking, spiraling, or pretending it isn’t happening.

Quick note for program leaders: 

If you run an accelerator, university entrepreneurship center, incubator, angel group, or founder community and want copies for your cohort or members, we have a special bundle just for you!

Why pre-ordering matters:

Business and fundraising books are a genre where women are severely underrepresented, and pre-orders are one of the biggest levers we have for print run size and bookstore placement.

If you’ve ever forwarded a newsletter to a founder who needed it, this is that moment again.

Let's make fundraising less mysterious, less lonely, and a lot more human.

Thanks for being here!

Allison

[Pre-order now at allisonbyers.com →]